Seminar highlights value-adding successes

The upcoming Rabobank Burdekin Value-adding Seminar will shine the spotlight on local businesses that have reaped rewards through value-adding.

Burdekin Shire Council Economic Development Manager Adrian Scott said companies such as Pacific Reef Fisheries (PRF), Blue Ribbon Pulses and Grain, SunRice and KFSU were fine examples of what can be achieved.

“These companies offer our farmers complementary crops or uses for their product,” he said.

“We will also feature companies that have already added value to their business by looking at alternate produce such as PRF adding award-winning cobia to their already successful prawn farm.”

PRF’s General Manager John Moloney, who will be speaking at the seminar, said his company was now reaping the rewards for branching into growing cobia.

“It took us a long time to research cobia and we had to decide what market we would target with our product,” he said.

“We just can’t sell our product to commodity markets, so we targeted the high-end market and value-added to our product by producing high-quality fish.

“We’ve earned and maintain our environmental credentials by partnering with MBD Energy who set up algae ponds which clean the water we use before it’s returned to the source.

“This whole story is extremely important for these high-value markets. It’s a great marketing tool.”

Other speakers on the day would include SunRice Consumer Markets General Manager David Keldie, Rice Research Australia Pty Ltd Manager Russell Ford, MBD Energy Managing Director Andrew Lawson, KFSU Dietary Fibre Processing Plant Managing Director Gordon Edwards and Blue Ribbon Grains and Pulses Managing Director Stephen Donnelly.

For further information about the seminar please visit Council’s website or contact Council’s Customer Service Centre on (07) 4783 9800.


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