A new-look festival has been announced for the Burdekin Shire in 2018, designed to drive destination awareness and tourism.
Announcing the Burdekin Sweet Days, Hot Nights Festival, Burdekin Shire Council Mayor Lyn McLaughlin said the event would be held at Home Hill Showgrounds on Wednesday 30 May and Saturday 2 June, combining several pre-existing events and showcasing the very best of the Burdekin.
The Sweet Days, Hot Nights Festival concept and branding has been developed with a youthful market in mind and is well aligned to the region’s hero experiences – warm winter nights, strong horticulture assets and rich agricultural offerings.
“This event will be launched in partnership with Queensland Government Department of Communities, Disability Services and Seniors and will kick-start a three-year campaign aiming to drive visitation to our region,” Cr McLaughlin said.
“We will incorporate the First Fire and the Australian Hand Cane Cutting Championships and package them with a range of family-friendly, festival-styled events including food, music and entertainment over a week-long period.”
Cr McLaughlin said the Sweet Days, Hot Nights Festival was an exciting and unique opportunity for the region to revitalise its brand as a holiday and experience destination.
“There is so much that is unique to the Burdekin and so many visitor experiences on offer,” Cr McLaughlin said.
“This festival is all about showcasing and celebrating what is great about our region, from fresh produce and culinary delights through to adventure and sports tourism experiences, country hospitality, great music and family-friendly entertainment.
“We want our visitors to experience our stunning winter weather, our laid-back lifestyle and the range of experiences at our doorstep.”
Cr McLaughlin said the event would deliver entertainment, humour, fun and festivity in line with the community’s personality.
“We hope our locals will help us promote this event far and wide,” Cr McLaughlin said.
“This is a great opportunity to invite family and friends to the North to showcase what we have on hand.
“This the beginning of our strategy to promote the Burdekin and to drive visitation as an economic stimulus for the community. We are very excited and look forward to the event growing over the years and becoming a feature festival in Queensland.”