Residents and visitors are being encouraged to play an active role in promoting the Burdekin by using the #visitburdekin hashtag to share their unique experiences of the region.
Burdekin Shire Council Mayor Lyn McLaughlin said Council viewed the local tourism industry as an underdeveloped section of the Burdekin economy, with great potential to build on.
“The Burdekin has so much to offer visitors, from our beaches and boat ramps to our shops, eateries and cultural attractions,” Cr McLaughlin said.
“The #visitburdekin hashtag offers an opportunity to showcase our incredibly beautiful region using social media – and everyone can play an active role. We love seeing all of your snaps from around the Burdekin and hearing about your experiences, so be sure to use #visitburdekin when uploading your pictures to social media.”
Cr McLaughlin said visitors wanted authentic experiences. “They want to see what the locals see and do what the locals do,” she said.
“In addition to the new Burdekin 2018 Visitor Guide launched in November, the visitburdekin Facebook and Instagram pages are key resources that visitors can look up.”
Council has recently taken on the management of the Burdekin’s two Visitor Information Centres, following the winding up of Burdekin Tourism Association in December.
Cr McLaughlin said the role of community volunteers in manning the centres would be as vital as ever. “Our volunteers are often the first faces our visitors see when they arrive in our region,” she said.
“They do an incredible job of welcoming visitors to our Shire and in promoting the numerous attractions on offer. This volunteer base is particularly important as Council renews its focus on growing tourism in the district.”
Cr McLaughlin said tourism was key driver for job creation and economic growth as part of the economic diversification of the Shire. “Tourism is the largest industry in Australia and it is sustainable,” she said.
“We know the number of visitors to the Townsville North Queensland region are increasing every year so we want to make sure these visitors stop here in the Burdekin as they make their way along the Queensland coast. “
Council will this year start construction on a new Visitor Information Centre at Plantation Park in Ayr under the Queensland Government’s Works for Queensland program.
Cr McLaughlin said a new tourist information centre would be a game changer for our Shire.
“Along with the Burdekin Gateway Visitor Information Centre at Home Hill, it will ensure drive tourists from both the north and south have the best opportunity to acquire information about our tourism products,” Cr McLaughlin said.
For more information about attractions, activities, accommodation and dining in the Burdekin please visit: https://www.burdekin.qld.gov.au/community/visitor-information/