The Burdekin Shire Council operates two visitor information centres in the district. Both centres are accredited with Tourism and Events Queensland (TEQ) and Townsville Enterprise Limited (TEL), which allows us to identify our service using the yellow italicised . Only those visitor information centres whose primary purpose of business is tourist information provision, and who are genuine providers of objective visitor information are able to promote their service using the trademark symbol. Both centres are open daily and you are sure to find our volunteers ready to assist you with all of your questions and always with a friendly smile on their faces!
Promote your Tourism Product
Previously, the Visitor Information Centres in the Burdekin Shire have been managed by the Burdekin Tourism Association, however, in January 2018, Council took over n operations following the voluntarily closure of the Burdekin Tourism Association.
Council had identified tourism as an economic driver for the Shire with Tourism Development identified in the Corporate Plan as a Community Priority. Council has also recently completed the Burdekin Tourism Strategy (2018-2023) which outlines the strategic direction for Council to plan and develop tourism opportunities to further develop the visitor economy. Click on the link to access our Tourism Strategy. Burdekin Shire Council believes that the tourism strategy will assist in meeting the identified needs and expectations of visitors and also the need for prioritisation of Council funds. Council has been researching new opportunities for businesses to be involved in the tourism industry and has been working with our dedicated team of experienced VIC volunteers to provide a continued high quality of customer service and information.
In 2018, Council also developed the Sweet Days Hot Nights Festival which combined two existing events – The First Fire and the Australian Hand Cane Cutting Championships. This signature event was the beginning of Council’s strategy to promote the Burdekin and to drive visitation as an economic stimulus for the community. The family friendly event is designed to drive destination awareness and be a celebration for Burdekin residents. With strong social media engagement and attendance numbers over 5000, we are very excited and look forward to the event growing over the years to become a feature festival in Queensland.
With these changes, Council have put in place new Business Membership options for local and out of town businesses to become a member of the Visitor Information Centres (VIC) to display your tourism product/experience to visitors to the region.
The 2019/20 Membership Prospectus which outlines the many benefits of becoming a Member of our Visitor Information Centres and the opportunities to promote your business with us can be found here. We now offer 4 levels of membership with many benefits that range from print brochures to be displayed in the two VIC’s to online promotion through Visit Burdekin’s Facebook and Instagram channels.
There are a range of categories available and we are positive you will find a package to suit the needs of your business. Should you wish to proceed with this exciting opportunity, please return the Membership Application form by email to or post to;
Burdekin Shire Council
PO Box 974
Ayr, QLD, 4807
As membership is based on financial year, joining now will give you an additional 5 months membership at no added cost. Therefore you will be eligible to have your collateral displayed at the VIC’s from February 2019 through to June 2020.