Council Launches New Initiative to Measure Economic Impact of Major Ev

Published on 04 September 2025

Burdekin Shire Council is rolling out a new initiative to better understand the economic impact of major community events across the Burdekin.

A community survey will be conducted at key events over the next financial year to capture information on spending patterns, visitor origins and community benefits.

The initiative will focus on events listed in Council’s annually produced Destination Events Calendar, such as the Burdekin Water Festival, Giru Show, Home Hill Harvest Festival and the NQ Fast Track Talent Showcase, among others.

Survey results will be collated by Council officers and will provide valuable insights into how events contribute to the local economy. A copy of the results will also be provided to event organisers to help guide future planning and investment.

Residents and visitors attending these events will be encouraged to complete the short survey by scanning a QR code available at the event or via Council and event organiser social media channels.

To encourage participation, all survey respondents will go into the draw to win a $200 Burdekin Gift Card, drawn one month after each event.

Mayor Pierina Dalle Cort said the initiative will provide valuable data to strengthen the future of local events.

“Major events are an important part of our community and local economy,” Mayor Dalle Cort said.

“By taking part in this survey, you’ll be helping us measure their true value and ensure we continue to support and grow the events that mean the most to our region. Events provide significant value by adding jobs and money to the local economy, while also delivering cultural and social benefits.”

Council officers will contact event organisers directly to discuss the initiative further.

Further information and survey links will be available on Council’s website and social media.